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Scaling up of Bamboo Rice harvesting and promoting Bamboo as a mixed crop in horticultural areas would ensure commercial viability of Bamboo Rice harvesting. Farmers believe that scaling up must be encouraged collectively and believe that it must be promoted as an organic and healthier alternative to paddy and wheat. Read More

India has the potential to become a world leader in Moringa products extraction and sale. Both the Moringa fruit and leaf powder are in huge demand all over the world as superfoods and India is home to almost all the varieties of Moringa. However, there is one catch, farmers except in Tamil Nadu and Karnataka… Read More

Swedish probiotic company de Faire Medical (Stockholm) is bringing its pre-drinking dietary supplement, Myrkl, to the U.S. market. The supplement first launched in the UK. It contains trademarked probiotic strain AB001, described as a “mix of proprietary high-performing bacteria enriched with L-cysteine and vitamin B12.” According to the company, a published study1 showed that the… Read More

Malaysia holds the key for India’s nutraceutical industry to go truly global and achieve its 100 BN target in less than a decade. The traditional cultural and economic ties between Malaysia and India and the strategic location of the two nations would ensure that Malaysia becomes the springboard that would launch India’s Nutra Inc, globally. Read More

The Pandemic has given the public a holistic view of the idea of wellness is-a-Vis, longevity. With no entrenched curative process and means available, the public was driven to understand the idea of holistic well-being, right from immunity-boosting measures to physical and emotional toning. Today, people, at least a certain segment of the population have… Read More