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Historically, major break-throughs in the field of health sciences were directly a result of a catastrophy. The swine flu pandemic, paved the way for the creation of the first stand alone health supplements, thereby creating a market and demand for supplements. Read More

Bitter Orange is one of the most easily grown citrus varieties. India has the potential to become a world leader, both in terms of raw material production and extraction. This is one plant that can provide the booster shot, not just to the fledgling Indian Nutra industry, but also the Pharma and cosmetic sectors. Read More

Vertical integration has been the key to the success of various industrial groups and MNCs across the globe. India’s Pharma industry has a healthy vertical model in place. Keeping this in mind, one can safely assume that the Pharma- Nutra convergence is not just a must, but, in all probability a reality. Read More

Scaling up of Bamboo Rice harvesting and promoting Bamboo as a mixed crop in horticultural areas would ensure commercial viability of Bamboo Rice harvesting. Farmers believe that scaling up must be encouraged collectively and believe that it must be promoted as an organic and healthier alternative to paddy and wheat. Read More

India has the potential to become a world leader in Moringa products extraction and sale. Both the Moringa fruit and leaf powder are in huge demand all over the world as superfoods and India is home to almost all the varieties of Moringa. However, there is one catch, farmers except in Tamil Nadu and Karnataka… Read More