Malaysia holds the key for India’s nutraceutical industry to go truly global and achieve its 100 BN target in less than a decade. The traditional cultural and economic ties between Malaysia and India and the strategic location of the two nations would ensure that Malaysia becomes the springboard that would launch India’s Nutra Inc, globally.
India has always had historic trade and business ties, and the bond between the two regions has only grown stronger and now it could be the turn of the Nutraceutical industry.
According to experts, Malaysia could hold the key for Indian Nutra INC, to make its footprint count in the region, as it could also serve as a doorway into the larger Pacific Market.
Rajen Manicka, MD and CEO, Hollista Colltech, ” This is an extraordinary opportunity for both ASEAN members and India Nutra INC, to take the Nutraceutical industry forward.”
Observing that the Indian Nutra industry would not only give a boost to the industry in ASEAN but also gain in terms of market expanse and R&D.
” Malaysia is the perfect doorway into ASEAN, it is not only the largest market in the region and is a mini-Asia in its own right, as a result, but there could also be a great deal of collaboration as well, ” Mr Manicka said.
Add on to Malaysia, the doorway to ASEAN: This is not the first time that somebody is talking about the Malaysian doorway. For thousands of years, Malaysia has played a key role in boosting the Indic trade.
Many goods have been traded across the Malaysian trade route and so did religion and culture. ” Right from Hinduism, Buddhism, and Islam, all these major religions found their way into Malaysia and from Malaysia into the rest of the Asian seaboard, from India. Hence, Malaysians have a strong, trade and cultural connection with India,” Mr Rajen explained.
Experts do believe that Malaysia does hold the key for Indian Nutraceutical Industry to go global as it opens the vistas into the Asian Pacific Market, connecting it directly to the Middle East and beyond, firmly re-establishing India’s old trade routes.
The Nutraceutical push into Malaysia could provide India with a Geo-Political advantage, by allowing India’s Nutra Inc to go truly global.