{"id":438,"date":"2023-08-28T16:46:55","date_gmt":"2023-08-28T16:46:55","guid":{"rendered":"http:\/\/snips.nutrifytoday.com\/blog\/?p=438"},"modified":"2023-08-28T16:46:55","modified_gmt":"2023-08-28T16:46:55","slug":"hundreds-of-brands-receive-friendly-reminder-from-ftc-to-substantiate-product-claims","status":"publish","type":"post","link":"https:\/\/snips.nutrifytoday.com\/blog\/hundreds-of-brands-receive-friendly-reminder-from-ftc-to-substantiate-product-claims\/","title":{"rendered":"Hundreds of brands receive &#8220;Friendly Reminder&#8221; from FTC to substantiate product claims"},"content":{"rendered":"<div class=\"has-text-align-center wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Recently, the Federal Trade Commission (FTC) issued notices of penalty offenses to approximately 670 companies, reminding them that they must have a reasonable basis to substantiate objective claims about their products. The reminders also urged companies to avoid making deceptive claims. The FTC&#8217;s notices are not an indication that the companies have violated the law,&hellip; <\/p><\/div>\n\n\n<p class=\" eplus-wrapper\">Recently, the Federal Trade Commission (FTC) issued notices of penalty offenses to approximately 670 companies, reminding them that they must have a reasonable basis to substantiate objective claims about their products. The reminders also urged companies to avoid making deceptive claims. The FTC&#8217;s notices are not an indication that the companies have violated the law, but rather a reminder that significant civil penalties can be imposed if advertising claims are not sufficiently substantiated.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">The FTC Act stipulates that advertisers must have a reasonable basis to support any objective product claims, including claims about health, safety, or performance. The notices are a reminder that companies should ensure their advertising claims are truthful and not misleading to consumers. Violations of the FTC Act could result in civil penalties of up to $50,120 per violation.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">The FTC has also urged companies to review their advertising and marketing practices to ensure that they comply with the FTC Act&#8217;s requirements. The notices serve as a warning to companies that they need to be diligent in their advertising practices to avoid violating the FTC Act and incurring penalties.<\/p>\n\n\n\n<p class=\" eplus-wrapper\"><strong>Source<\/strong>: <a href=\"https:\/\/www.nutraingredients-usa.com\/Article\/2023\/04\/14\/FTC-issues-friendly-reminder-to-hundreds-of-brands-to-back-up-product-claims\">https:\/\/www.nutraingredients-usa.com\/Article\/2023\/04\/14\/FTC-issues-friendly-reminder-to-hundreds-of-brands-to-back-up-product-claims<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>Recently, the Federal Trade Commission (FTC) issued notices of penalty offenses to approximately 670 companies, reminding them that they must have a reasonable basis to substantiate objective claims about their products. The reminders also urged companies to avoid making deceptive claims. The FTC&#8217;s notices are not an indication that the companies have violated the law, but rather a reminder that significant civil penalties can be imposed if advertising claims are not sufficiently substantiated.<\/em><\/p>\n","protected":false},"author":1,"featured_media":439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":1,"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/posts\/438\/revisions\/440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/media\/439"}],"wp:attachment":[{"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snips.nutrifytoday.com\/blog\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}