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The Advertising Standards Agency (ASA) has issued six rulings against brands making anti-anxiety claims in ads for supplements. Utilizing a new AI monitoring system, the ASA flagged and reviewed over 100,000 ads monthly, identifying non-compliant claims on products such as nootropic gummies and stress-reducing vitamins. Brands like Auri Nutrition, Novomins, Feel Güd, Nutriburst, Vitality Greens,… Read More

In a recent analysis conducted by researchers at the National Institutes of Health (NIH), it has been found that daily antioxidant vitamin and mineral supplements can slow the progression of late-stage dry age-related macular degeneration (AMD). The study, published in Ophthalmology, reviewed retinal scans from participants in the Age-Related Eye Diseases Studies (AREDS and AREDS2).… Read More

Layn Natural Ingredients showcased a tea extract with 98% L-theanine, a non-protein amino acid derivative from green tea, which is typically found in small amounts (2–3%) in tea leaves. They have developed a green technology to concentrate L-theanine to 40% and even 98%. L-theanine is known for its stress-reducing and mood-enhancing properties, helping to promote… Read More

Bausch + Lomb has launched Blink NutriTears in the U.S., an over-the-counter nutritional supplement designed to combat dry eyes. This supplement, developed with eye care and nutritional experts, includes ingredients like lutein, zeaxanthin, curcumin, and vitamin D, which improve tear production and eye hydration. Studies showed significant symptom relief within a month of use. The… Read More

A recent meta-analysis has highlighted the potential benefits of cornelian cherry (Cornus mas L.) supplementation on various cardiometabolic outcomes. Reviewing data from six studies involving 415 participants, researchers found significant reductions in body weight, body mass index, fasting blood glucose, glycated hemoglobin, and HOMA-IR scores with cornelian cherry intake. Additionally, the analysis revealed an increase… Read More